Thailand’s viral video sensation entitled “I Hate Thailand” has won an award for Best Use of Social and Interactive Media and another three at the Asia-Pacific region’s top annual advertising festival, AdFest.

The 2015 Awards presentation gala was held on 22 March, 2015, in Pattaya. This year, the event was attended by 1,110 delegates from 53 cities, with judges sifting through 3,295 entries to select winners in 18 awards categories.

Produced by the Leo Burnett Group Thailand, the “I Hate Thailand” video won a total of 4 awards in the AdFest 2015 comprising the Lotus Award in the category of Branded Content and Entertainment Lotus, a new category created by the AdFest this year, one Silver Award in the category of Direct Lotus, and two Bronze Awards in the category of Media Lotus and Film Lotus.